Crypto Sponsorships Fuel Formula 1 Teams and Rally Token Prices

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The 2025 Formula 1 season is now underway, and a striking trend has emerged: half of the competing teams are backed by cryptocurrency sponsors. This growing relationship between high-speed racing and digital assets is capturing the attention of both motorsport fans and crypto traders.

Leading exchanges and blockchain platforms such as Binance, OKX, ApeCoin, and Crypto.com have all entered partnerships with various F1 teams. These collaborations are more than just logo placements—they represent a strategic effort to boost brand recognition, attract new users, and integrate crypto into mainstream global events.

As the new season kicked off in Australia, tokens associated with these sponsors, including Binance Coin (BNB), OKB, ApeCoin (APE), and Crypto.com Coin (CRO), saw noticeable price upticks. The positive market response highlights how real-world events can directly influence crypto asset performance.

Overview of Crypto Sponsors in Formula 1

The presence of cryptocurrency firms in Formula 1 has grown significantly. These partnerships range from team-specific deals to competition-wide agreements, illustrating a strategic push toward high-visibility marketing.

Crypto.com, for instance, serves as a global partner of the Formula One Group, with a contract extending through 2030. Other key sponsorships include:

Notably, some teams, like Ferrari, have opted out of crypto sponsorships this season. Additionally, McLaren is navigating the aftermath of its previous association with the now-bankrupt FTX exchange.

Crypto Tokens Gain After Season Opener

The beginning of the 2025 F1 season brought positive momentum for several sponsor-affiliated cryptocurrencies. On the Monday following the opening race, tokens such as BNB, OKB, APE, CRO, and Alchemy Pay (ACH) saw gains between 1.5% and 5%.

This rally stood in contrast to the broader crypto correction led by Bitcoin the previous week. The upward movement suggests that sporting events can serve as catalysts for investor interest and token utility demand.

For example, Binance recently reported surpassing 250 million registered users. Its involvement in Formula 1 is viewed as a strategy to further accelerate adoption. The BNB token, used for transaction fees and platform utilities, stands to benefit from increased user activity.

Similarly, other sponsor tokens gain exposure and real-world use cases through these high-profile partnerships, strengthening their fundamental value proposition.

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The Expanding Role of Crypto in Sports Sponsorships

The trend of crypto companies sponsoring major sports events extends far beyond Formula 1. With shifting regulatory attitudes and growing institutional interest, digital asset firms are increasingly turning to sports marketing to reach global audiences.

Although this year’s Super Bowl lacked significant crypto advertiser presence, the broader landscape tells a different story. Recent data from marketing agency SportQuake shows 22 crypto-related sports deals inked in 2025 alone, averaging $4.3 million per partnership—a notable increase from the previous year.

Significant agreements include:

These collaborations reflect a strategic effort to build legitimacy, trust, and brand familiarity among diverse demographic groups.

Frequently Asked Questions

What cryptocurrencies are sponsored in Formula 1?

Major cryptocurrencies and exchanges such as Binance Coin (BNB), OKB, ApeCoin (APE), and Crypto.com Coin (CRO) are among the key sponsors in the 2025 Formula 1 season. Each is affiliated with different racing teams, contributing to brand visibility and token utility.

How do crypto sponsors benefit from F1 partnerships?

These partnerships provide exposure to millions of viewers worldwide, helping crypto platforms attract new users, improve brand recognition, and demonstrate real-world applicability. Tokens often experience increased trading activity and demand around sponsored events.

Did all F1 teams accept crypto sponsors?

No. While half of the current F1 teams have crypto sponsors, others like Ferrari have chosen not to engage in such partnerships this season. Some teams are also cautious due to past associations with failed crypto enterprises.

Are crypto sponsors limited to Formula 1?

Not at all. Crypto sponsorships have expanded into football, MMA, snooker, and other major sports. High-value deals are becoming increasingly common as crypto companies seek mainstream adoption and global audience engagement.

Is the crypto sponsorship trend growing?

Yes. Reports indicate both the number and average value of crypto sports sponsorships have risen compared to last year. This reflects increased confidence and marketing investment from the digital asset sector.

Can these sponsorships influence token prices?

Often yes. Positive news, event visibility, and growing partnerships can contribute to short-term price rallies and improved investor sentiment, as seen with several tokens following the F1 season opener.

Conclusion

The intersection of cryptocurrency and Formula 1 offers a compelling case study in modern marketing and investment dynamics. As crypto companies continue to seek legitimacy and reach, high-profile sports sponsorships provide a powerful platform for engagement.

For traders and motorsport enthusiasts alike, these partnerships create unique opportunities—whether through token appreciation, increased utility, or simply greater public awareness. The 2025 F1 season is just one example of how digital assets are accelerating into the mainstream.

For those interested in tracking how such collaborations evolve and impact the markets, staying informed is key. 👉 Get real-time updates on crypto trends