In 1968, the McLaren M7A race car achieved a landmark victory in Formula 1 and introduced the team's iconic papaya orange color. This era saw the team supported by traditional sponsors often referred to as "old money." The partnership between founder Bruce McLaren and these commercial entities helped define a generation of motorsport.
Today, a new wave of sponsorship is creating another defining moment. This modern collaboration celebrates history while forging a new legacy, blending heritage with forward-thinking innovation. The new Riviera livery, applied to McLaren’s MCL39 race cars, honors this evolution and pays tribute to Bruce McLaren’s enduring influence, commemorating the anniversary of his passing on June 2, 1970.
A Nod to History and a Look to the Future
Formula 1’s early years were shaped by traditional patronage—support steeped in established culture and dedicated fandom. The Riviera livery campaign acknowledges this profound legacy. Simultaneously, it signals the arrival of a new era in sports sponsorship, one driven by digital innovation and modern financial platforms.
This design is more than a paint scheme; it is a celebration and a statement. It represents a fusion of heritage and horizon, echoing the competitive spirit of McLaren’s 1960s triumphs while channeling the dynamic energy of today’s digital world. As the team prepares for the Monaco and Spanish Grands Prix, this livery symbolizes a shared commitment to elegance, performance, and transformation.
More Than a Livery: A Full Partnership Expression
The collaboration extends beyond the race cars. During the Monaco Grand Prix weekend, drivers Lando Norris and Oscar Piastri will wear exclusive race suits featuring OKX branding. This integration creates a powerful, full-circle moment—uniting the historic streets of Monaco, the racing legacy of McLaren, and the future-focused vision of OKX.
This partnership is rooted in a shared belief in innovation, speed, and style. It challenges the notion that tradition must remain static, demonstrating instead how it can evolve gracefully. The Riviera livery is a visual declaration that both brands are racing toward a bold future, together.
For those interested in experiencing this partnership more deeply, there are numerous ways to 👉 explore advanced digital financial tools that align with this innovative spirit.
Expanding Global Reach and Security
In other significant developments, OKX has achieved ISO/IEC 27001:2022 certification, the globally recognized standard for information security management systems. This certification underscores OKX’s commitment to operating a robust security framework that exceeds rigorous international standards for protecting user data and digital assets.
The company has also expanded its services across key European markets, including Spain, Germany, and Poland. These launches provide fully regulated, secure platforms for users in these regions to access crypto exchange services, backed by compliance with Markets in Crypto-Assets (MiCA) regulations.
Furthermore, OKX has introduced OKX Pay, a new crypto payment sub-app designed to facilitate seamless digital asset transactions for its global user base. This innovation is being rolled out in select markets, with broader availability planned in the coming months.
On the institutional front, OKX has partnered with Standard Chartered, Brevan Howard Digital, and Franklin Templeton on a groundbreaking collateral mirroring program. This initiative allows institutional clients to use cryptocurrencies and tokenized money market funds as off-exchange collateral for trading, enhancing both security and capital efficiency.
Frequently Asked Questions
What is the significance of the Riviera livery?
The Riviera livery is a special design created by OKX and McLaren F1. It pays homage to Bruce McLaren and the team's historic "old money" sponsors while symbolizing the modern era of "new money" and digital innovation in Formula 1. It will debut at the 2025 Monaco Grand Prix.
How does OKX ensure the security of its platform?
OKX has obtained ISO/IEC 27001:2022 certification, which is a leading international standard for information security management. This certifies that the company's security protocols and systems meet the highest global benchmarks for protecting customer data and digital assets.
In which new regions has OKX recently launched?
OKX has recently expanded its fully regulated centralized exchange services into several European markets. This includes official launches in Spain, Germany, and Poland, making its secure crypto trading platform accessible to more users across the continent.
What is OKX Pay?
OKX Pay is a new integrated sub-application within the OKX app that functions as a crypto payment tool. It is designed to allow users to conduct transactions using digital assets. The service is currently being introduced in select markets with plans for a wider rollout.
What was announced with Standard Chartered?
OKX announced a collateral mirroring program in partnership with Standard Chartered, Brevan Howard Digital, and Franklin Templeton. This program enables institutional traders to use digital assets like cryptocurrencies and tokenized funds as collateral for their trades, improving capital efficiency.
How can I learn more about this partnership?
To discover more about the technology and philosophy driving these innovations, you can 👉 discover more strategic partnerships in the digital asset space.