OKX, a leading global technology company, and the McLaren Formula 1 Team have announced a significant expansion of their existing partnership. A key highlight of this deepened collaboration is the placement of the OKX brand prominently on the sidepods of McLaren's new MCL38 race car. This enhanced branding will be featured throughout the entire 2024 FIA Formula 1 World Championship season, comprising 20 Grand Prix events worldwide.
The new livery design, which incorporates the OKX logo, draws inspiration from the innovative 'Stealth Mode' design that was co-created by OKX and McLaren and unveiled in September 2023. This evolution signifies a stronger, more integrated relationship between the two forward-thinking organizations.
Strengthening a Visionary Alliance
This expanded partnership is a powerful convergence of high-performance motorsport and cutting-edge Web3 technology. It represents a shared commitment to innovation, speed, and excellence, connecting global communities of motorsport fans and technology enthusiasts.
Haider Rafique, Chief Marketing Officer at OKX, expressed his enthusiasm for the new season: "We are thrilled to be part of McLaren's new 'Whatever It Takes' season campaign. We admire the spirit McLaren is bringing to the 2024 season and are excited to see elements of the design we co-created in Singapore integrated into this year's car design. This will be a special year for McLaren and an epic one for our partnership."
Zak Brown, CEO of McLaren Racing, commented on the growing relationship: "Last season we delivered some fantastic activations for the fans and now we’re taking our partnership with OKX to the next level. I look forward to building on this success as we expand our relationship, ensuring the innovative and forward-facing OKX brand remains at the forefront of the fast-paced world of F1."
Connecting Fans to the Future
The collaboration is designed to bring fans closer to the action than ever before. Through a series of unique digital and real-world experiences, OKX and McLaren aim to offer an insider's view into the technology and passion that drives Formula 1. This includes exclusive content, fan engagement activities, and explorations of the technological parallels between the precision of F1 engineering and the innovation within the Web3 space.
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Frequently Asked Questions
What is the nature of the partnership between OKX and McLaren?
OKX is an official partner of the McLaren Formula 1 Team. The expanded collaboration will feature the OKX logo on the sidepods of the team's race cars for the entire 2024 season. The partnership focuses on shared values of innovation, technology, and performance.
How will this partnership benefit F1 fans?
The alliance is designed to create unique fan experiences, both digitally and at the racetrack. It aims to bring supporters closer to the team through exclusive content, special events, and interactive engagements that bridge the world of elite motorsport and Web3 technology.
What was the 'Stealth Mode' livery?
The 'Stealth Mode' livery was a special one-off design co-created by OKX and McLaren and revealed at the 2023 Singapore Grand Prix. The new 2024 car livery incorporates design elements from this innovative project, creating a visual link between the two seasons.
Will OKX be involved with McLaren beyond Formula 1?
While the current announcement focuses on the Formula 1 team, McLaren Racing competes in multiple racing series. The partnership with OKX showcases a deep integration within the pinnacle of motorsport, highlighting a commitment to technological advancement.
How does this partnership align with OKX's brand values?
OKX is a technology company focused on building the future of Web3. Partnering with a high-performance innovator like McLaren reflects its commitment to speed, security, reliability, and cutting-edge innovation—values that are paramount in both Formula 1 and the digital asset space.
Is McLaren involved in sustainability efforts?
Yes, McLaren Racing is a signatory of the UN Sports for Climate Action Framework and is committed to achieving net zero emissions by 2040. The team is also a strong advocate for fostering a diverse and inclusive culture within the motorsport industry.